http://wheels.blogs.nytimes.com/2012...d-jungle-gym/#

Definitely looks cool. If I was close by I'd check it out. There is a video of it in the link.

On 10th Avenue between 17th and 18th Streets, the unmistakable yellow posterior of a Ford Crown Victoria taxi protruded from an eight-foot-tall mound of dirt. The taxi was a terrain feature of the Land Rover Experience obstacle course, an off-road “urban-jungle adventure,” as the automaker called it, installed in west Chelsea through Tuesday. A credit to its breed, the interred Crown Vic was expected to leave the way it arrived: under its own power.

“It runs like a top,” Bob Burns, the events manager for Land Rover, said amid chilly drizzle at the course on Saturday, the day of its opening. “We spooled it up, punched it in and then buried it.”

On the perimeter, prospective buyers coaxed showroom-fresh S.U.V.’s up and down the manmade hillocks and through the cast-iron uprights of the High Line. The vehicles kicked up a saturated blend of clay, sand and gravel described by Mr. Burns, with a wink, as “Brooklyn fine.”

“About 40 truckloads, total,” he said. “It was bone-dry when it got hauled in. We had to call the fire department to come and hose it all down. Of course, the rain started right after they finished.” The earth will be bulldozed and carted out before visitors return to the High Line on Wednesday, the first day of press previews for the New York auto show.

Standing sentinel atop one pile was a green 1966 Land Rover Series IIA, a grandfather of sorts to the plush 5,500-pound behemoths gingerly negotiating the muddy ruts below. Parked nearby was a 1987 Range Rover, the first model retailed by the automaker in the United States, 25 years ago.

As part of its silver-anniversary festivities, Land Rover built the obstacle course so that prospective buyers could experience its vehicles’ off-road capabilities firsthand. The drivers registered through an online campaign that began 10 days before the event. Despite the rain, about 20 people crowded under a tent, awaiting their turn to drive a Range Rover Sport Supercharged, an LR4, one of two Range Rover HSE models or a four-door Evoque through the muck. Instructors from the Land Rover Experience Driving School rode shotgun with each participant, explaining the finer points of hill-descent technique as a cadre of logisticians carrying walkie-talkies worked to prevent bottlenecks at merge points.

Across 10th Avenue, Land Rover had converted a nook of the Park restaurant into a hospitality suite for the drive’s participants. In an interview there, Stuart Schorr, vice president for communications of Jaguar Land Rover North America, noted that the New York metropolitan area was responsible for roughly 20 percent of Land Rover’s total sales in the United States, more than any other region.

Back outside, the smiles on prospective buyers’ faces as they left the vehicles suggested the local market’s primacy would only grow.

Nuran Mirza, a Queens resident, learned about the event after requesting information through the brand’s Web site about the Evoque, Land Rover’s newest and least trucklike model. But he had just exited a white Range Rover Sport Supercharged, which costs roughly $30,000 more than the vehicle that prompted his visit, which he still hoped to drive. “It was really fun,” Mr. Mirza said of his time in the 510-horsepower Range Rover Sport. “When you drive on a course like this, it definitely makes you want one more.” Asked whether he was cross-shopping against other luxury S.U.V.’s, he shook his head and grinned. “There’s no cross-shopping cars like this,” he said.